Herbalife Nutrition launched its new product: Immunity Essentials, during
the second half of 2019. We created a 360 campaign to make it a success. The campaign included promo and educational videos, landing pages, digital assets such as flyers, banners, and a big deal of direct e-mails.
- Scriptwriting
- 360 campaign
- In-product copy
- Support writing
The problem: we had a lot of scientific information (boring).
The goal: to be informative, clear, and with a touch of humor, but always making it sound like
Herbalife Nutrition.
The outcome: Sales were 41% higher than initially forecasted, just in the first month.
