Clients
I help brands speak!
Copytan
A bilingual Word Sailor
randy lugo
Copywriter / UX / Storyteller
Experience
2019 - Present
Freelance
I write content based on trends, instincts, research
and human truth. During the past months I have:
worked closely with Art Directors, UX designers and product marketing team to successfully launch eSalon.com in the U.S. Hispanic Market and Spain;
crafted content for all Herbalife Nutrition‘s digital channels, which generated a 23% engagement increase based on clicks and reviews;
wrote original copy in Spanish for Molina Healthcare and/or adapted English content to make it
culturally relevant.
2016 - 2019
Sunrider International
Senior Copywriter / Editor
Wrote, edited and proofed all marketing related materials including direct mail, web, videos, catalogs, magazines and newsletters.
Deadlines were tight, but the team and working culture were upbeat, fun and professional. That’s always a big plus.
2013 - 2016
Molina Healthcare
Senior Bilingual Copywriter
Wrote direct response copy for three national campaigns, including TV, OLV, OOH, social, print, radio and digital.
This was the beginning of a long-term collaboration and professional relationship that continues until this day.
2007 - 2013
Herbalife Nutrition
Bilingual Copywriter
Wrote testimonials, newsletters, catalogs and magazines, as well as event promotions.
Learned a big deal about the MLM industry
and direct marketing.
Education
2021 - Expected Nov 2022
M.F.A. Creative Writing
Universidad de Salamanca
2009
Screenwriting
UCLA Extension
2004
B.A. Mass Communication Universidad Santa Maria
Skills
Direct Marketing , Direct Response
91%
CMS, WordPress, Sharepoint
61%
Scriptwriting
85%
Sales Funnel, PPC, AdWords
64%
Digital Marketing, SEO, SEM, UX
77%
Translation, Transcreation, Localization
89%
Contact
- www.copytan.com
- randugoamil@yahoo.com
- (424) 230-4420
- Download resume